NRW ASEAN Service Desk

On 28 May 2025, MGCC launched the NRW ASEAN Service Desk in Kuala Lumpur — a significant new offering that deepens the Chamber's role as a gateway between Southeast Asia and Europe. The event brought together nearly 25 participants, including representatives from key Malaysian agencies and companies from the German state of North Rhine-Westphalia (NRW) operating in Malaysia, alongside other corporate entities and start-ups.

Through its ASEAN Service Desk in Kuala Lumpur, NRW.Global Business provides companies across Southeast Asia with direct access to expert guidance, market insights, and contacts for business expansion into NRW and the broader European market. North Rhine-Westphalia — Germany's most populous state and home to major industrial and financial hubs — represents a strategically important partner for Malaysian businesses seeking a foothold in Europe.

The Service Desk positions MGCC as the on-the-ground point of contact for NRW-bound inquiries from ASEAN, adding a new dimension to the Chamber's existing market entry and business development services.

Trade fairs

In 2025, the trade fairs represented by MGCC attracted 21 exhibitors and 1,312 visitors. Total exhibition space acquired by exhibitors remained stable, while trade visitor numbers rose significantly — collectively nearly doubling across key fairs, from 402 to 775 visitors, a 93% year-on-year increase. Standout performances were recorded at bau Munich (+141%), IE Expo China (+96%), bau China (+294%), Laser World of Photonics China (+45%), productronica (+42%), Transport Logistic (+31%), and IAA Mobility, which registered 29 visitors from a standing start.

Growth was particularly pronounced at fairs held in China and Germany — the two markets where Malaysia's trade ties run deepest. In China, eased visa arrangements, China's enduring status as Malaysia's largest trading partner, and the drive to strengthen manufacturing and supply chain links encouraged strong participation. In Germany — Malaysia's largest EU trading partner — bilateral trade in machinery, automotive, chemicals, and precision engineering continued to draw Malaysian firms seeking advanced technologies and high-value sourcing opportunities.